The global pet oral health platform
A healthier smile for a brighter tomorrow.
Products, science, education, clinics and membership — everything about your pet's mouth in one trusted place. Founded by a dental surgeon, built with vets.
- Founded 2015 by Dr Deepak Songra BDS
- Award-winning in the UK and UAE
- ISO 9001 · 14001 · 22000 · 45001
- Evidence-graded, compliance-first
Merlo the CavapooChief Smile Officer
Start here
Build a routine in thirty seconds
Three quick questions. One plain-English, five-step routine you can start today.
Why the mouth matters
Your pet's mouth is keeping a secret.
Problems hide behind closed lips — and plaque starts hardening fast. A little, done daily, beats a lot done occasionally.
in the UK are diagnosed with periodontal disease in a single year (RVC VetCompass).
is roughly how long soft plaque takes to begin hardening into tartar.
adult teeth to look after — most of them out of sight.
Sources: RVC VetCompass canine (2021) and feline (2023) periodontal disease studies; AVMA guidance on oral disease. Population statistics for education — not a statement about your pet or any product.
When to see your vet
Loose teeth, swelling, discharge, bleeding, reluctance to eat, dropping food, drooling or pawing at the mouth? Contact your veterinary surgeon promptly. Home care supports professional care — it never replaces it.
The Petdentist Daily System
Five steps. One calm routine.
Pick one thing from each step and you have a complete plan.
Explore by need
Where would you like to start?
DogsDog oral health
Puppy teeth to senior years — the routine that sticks.
CatsCat oral health
Cats hide discomfort brilliantly. Care without a battle.
Horses & camelsPetdentist EQUINE
Specialist care for continuously erupting teeth.
Fresh breathWhat breath can tell you
Bowls, bacteria — and when it's a vet matter.
Daily cleaningBrush, wipe or lick-and-go?
Pick the cleaning method your pet will accept.
ScienceThe oral microbiome
Pro-, pre- and postbiotics — honestly graded.
One platform · A healthier tomorrow
One mark. Ten ways in.
Every division carries the same molar-paw mark — and the same promise: because every smile matters.
Petdentist®ShopProducts that make a difference
Biodontic™ScienceThe science of a healthier oral biome
Odovyx™IngredientsNature meets advanced oral care
PetPulse Labs™TechnologySmarter care for longer lives
Petdentist ClinicsClinicsExpert care in every community
PetdentistPro™ProfessionalEducation today for healthier tomorrows
Petdentist ClubSubscriptionCare that never misses a day
Petdentist EquineEquineSpecialist care for horses and camels
Petdentist InsureProtectionProtection for every smile
Petdentist JournalLearnGuides written by a dentist
Science led · Evidence graded
We'd rather tell you what we don't know than sell you what we can't prove.
Every claim carries an evidence grade, every article names its author and reviewer, and no dog result is ever borrowed for a cat.
How we grade evidence
The strength of a claim never exceeds the strength of its evidence. Biodontic™, Odovyx™ and an independent advisory board keep us honest.
Our story
It started with a dog called Jippy.
In 1986 our family lost Jippy, aged twelve, to complications linked to chronic, untreated gum disease. That loss shaped everything that followed.
- 1986We lose Jippy to untreated gum disease
- 30+ yearsDr Songra's career as a human dental surgeon
- 2015Petdentist® founded by the Songra family
- TodayPetdentistCare™ — with Merlo as Chief Smile Officer
"I am a human dental surgeon, not a veterinary surgeon. My work brings preventative care to companion animals through gentle daily home care — alongside, never instead of, your vet." — Dr Deepak Songra BDS
For vets, clinics, groomers and retailers
Home care that protects the work you do in the clinic.
Stress-free home-care options for discharge, CPD-style education, samples and wholesale — plus pet parents sent your way.
Professional portal
Clinical resources, owner handouts, samples and professional pricing.
For professionals
List your clinic
A free verified profile on petdentalclinics.com, with premium options.
Petdentist CLINICS
Wholesale and distribution
Retailers, groomers, distributors and marketplaces in the UK, UAE, GCC and beyond.
Partner with usShop in your country
Right store. Right currency. Right information.
Learn
Calm, clear guides — written by a dentist
Your pet's mouth is keeping a secret
The quiet signs pet parents miss.
Cats hide discomfort brilliantly
Their mouths leave clues. Here's how to read them.
Brushing the unbrushable
A calm four-week plan for reluctant dogs.
What's behind your dog's breath?
Breath, bowls and bacteria, explained.
Petdentist CLUB
Care that never misses a day.
Your pet's routine delivered every month, with reminders and rewards. Pause or change any time.
Recognition
Award-winning, certified, and still learning
Stay in touch
One useful email a week. No nagging, ever.
Pet oral-care tips, new research explained in plain English, and product news. Unsubscribe with one click.
Questions people ask
Frequently asked questions
What is PetdentistCare™?
PetdentistCare™ is the global platform of Petdentist®, the specialist pet oral health brand founded in 2015 by Dr Deepak Songra BDS. It brings together nine divisions — products, science, ingredients, technology, a clinic directory, professional education, a subscription club, equine care and insurance comparison — so that everything about a pet's mouth can be found in one trusted place.
Is Petdentist® a veterinary service?
No. Petdentist® makes non-medicinal oral-hygiene products and complementary feeds for healthy pets, and publishes evidence-graded education. Our founder is a human dental surgeon, not a veterinary surgeon. Only your vet can examine, diagnose or treat your pet. Our Petdentist CLINICS directory helps you find veterinary dental care near you.
Where can I buy Petdentist® products?
In the UK at petdentist.co.uk (and Amazon UK and eBay), and in the UAE at petdentist.ae, Amazon.ae and Noon. Use the country selector to go to the right store with the right currency, delivery and local information.
Do Petdentist® products treat gum disease or bad breath?
No product on this site diagnoses, treats, cures or prevents any disease. Our products are designed to support normal daily oral hygiene in healthy pets — helping to reduce plaque build-up, helping to keep tartar from building up, freshening breath and supporting healthy gums as part of a routine that always includes veterinary care.
How do I start a daily oral-care routine for my dog or cat?
Use the routine finder on this page. It turns your pet's species, life stage and how they feel about brushing into a simple five-step routine: Clean, Support, Maintain, Monitor and Professional Care. Most pet parents start with a gentle wipe or finger brush, a daily dental powder over food and a tasteless water additive, then build up to brushing.